From Pond to Plate — simply.

Groweg unifies aquaculture production and retail. Customers can pre-book fish from partner ponds (commerce/CSA), and our retail arm Groweg Fresh serves chilled, clean-cut seafood at 0–4 °C.

Shop Groweg Fresh How our model works

Quick facts

1 share = 1 kg

Advance purchase (CSA)

0–4 °C

Cold chain standard

QR

Pond & batch trace

≤72 h

Best before guidance

Our business model

Production (CSA – Commerce)

Language: “Advance Purchase”No returns/interest

  • Shares: 1 share = production of 1 kg fish. Customers pre-pay for shares in select ponds.
  • At harvest: Customer chooses fish delivery OR store credit equal to realized sale value.
  • Legal posture: Pure commerce (not an investment scheme). Refund only if non-delivery.

Retail — Groweg Fresh

  • SKUs: Whole/Dressed, Curry-Cut, Fillet, Prawns (max 4 visible).
  • Quality: 0–4 °C cold chain, clean-cut, packed with batch code & QR.
  • SOP: Lid <30 s, swap plates ~2 pm, discard >72 h.

How we earn

  • Production margin (target cost ≈ ₹130/kg, market ₹180–250/kg).
  • Processing & retail margin via Groweg Fresh.
  • Value-added: cuts, marinades, dry-fish, curated bundles.
Note: If profit-linked financing is introduced later, structure via a compliant wrapper (e.g., NBFC-P2P or CIS) before public rollout.

Why customers choose us

Traceable

Scan QR for pond, harvest date, and batch details.

Fresher

Pond-fresh fish processed same day and held at 0–4 °C.

Fair

Direct benefits to farmers with transparent pre-booking.

Contact & Partner

WhatsApp/Phone: +91-XXXXXXXXXX • Email: hello@groweg.in

Registered office: (update address)

FSSAI: (update) • CIN: (if applicable)

Franchise/Store interest

Fill the form in our Store Portal to register your interest. We'll reach out within 48 hours.